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When you are setting up your website, you want to get the best service for your money. By choosing the best web designers, in keeping with your brand and company statements, you are investing in the future of your company. The importance of a fresh, professionally designed and user-friendly website cannot be emphasised enough. If your website is looking dated, is not working properly or is difficult to navigate, it creates a very poor impression about your company and brand. Choosing the best web designers you can afford therefore makes excellent business sense.

How do you go about finding the best web designers? The answer is a little more complicated than just looking in the yellow pages. You are going to need to do a little research first – a website, done properly; costs a bit to set up and you need to ensure that the capital outlay will pay off in the long run. The best type way to find a web designer is through word of mouth referrals from people who have actually been clients of the said company. It is no good to get a recommendation from a friend of the designer because they would naturally be biased. Presumably, a client of the company would have no such bias.

Your next option is to look through advertisements and telephone directories or on the net. The advertisement is your first screening – do any ads stand out more than the others? Are some much more innovative? Hopefully by now you will have settled on a couple of possibilities.

Take this handful of names and Google the company names. Check for any comments on the web about the company. Check each company’s website. What is your first impression of the company based on the website? Presumably they pull out all the stops on their own website so consider this – is this the website of one of the best web designers? Is the website user-friendly and easy to navigate? Are all the links working? Do the animations work correctly? (Bear in mind that the capabilities of your computer influence this as well.) How long did the site take to load? Does the site look like any other site or does is show innovation and creativity? Do you detect a lot of typos? (This is a pretty bad sign as it shows inattention to detail and if they don’t put the work into their page, are they really going to put it into yours?) They should also have, or be willing to give, some of the addresses of websites that they have designed.

Finding the best web designers is going to take some effort on your part but the effort is well worth the reward. Be sure that you get the best you can in order to avoid problems later.

Website Design – 7 Steps For Choosing the Best Web Designer

How do you choose the best web designer when you know almost nothing about website design, what you need and how to build it?

This article will help you make an informed decision instead of just selecting the first web designer you find.

7 steps for choosing the best web designer:

1. Know the purpose of your website

Before searching for a web designer it’s a good idea to know what you want your website to do for your business. It will help the designer to know your needs. These are some questions to ask yourself:

  • Do you want to generate leads?
  • Do you want to an online presence for your offline store?
  • Do you wish to sell products and/or services?
  • Do you want to interact with your customers?
  • Do you want to build long term relationships?

2. Experienced professional

There are many amateur designers who want to become professional. The problem is they don’t have many years of experience. For example they may create a pretty design but don’t know how to create search engine friendly pages. Look for a designer that has several years of experience, the more the better. Visit their website to see the portfolio of websites they have already designed.

3. Qualifications

By viewing their portfolio you have a good idea of the types of websites they have built, however some amateur designers will simply get a template, modify it a little then charge you for a complete design. A professional web designer should at least have these skill requirements:

  • html/xhtml
  • cascading style sheets (CSS)
  • javascript
  • graphic design
  • ecommerce design
  • php script installation and customization
  • search engine optimization
  • email marketing
  • FTP

Other design qualifications

CIW (Certified Internet Web Professional) is the world’s leading Web technology certification and curriculum program. The Master CIW Designer Certification shows the designer has taken the time and made the investment to become a Master Designer. You can’t go wrong if you find a designer that has been awarded this certification.

5. Testimonials

Reading the recommendations from clients shows these clients trust in the designer’s services. Visit the designer’s website to read the testimonials. Ask for them if you don’t see them.

6. Pricing

This is going to be all over the map because it depends on the complexity of the work involved and who is doing it. An online store is containing 100s of products is going to cost more than a 5 page html website. A corporate design firm with many employees is going to charge more than a freelance web designer because they have to pay out salaries. Ask for a preliminary proposal from the designer before hiring him or her.

7. Ask for a contract

The contract should clearly state what’s involved in the design of the website, prices, maintenance and hosting fees. It should also include who owns the website and the timetable for completion.

If your web designer fulfills all these requirements, is friendly, helpful, polite and easy to work then go for it. You have made an informed decision that you will be happy with.

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Everyone would like to produce income through their personal business or web-based projects but many make the fatal error of overpaying for poor web design and placing too much trust in unworthy contractors who produce snotty work and often leave a business crippled from the start.

To be able to find the best web design company one must locate a company that understands how to use the functional and presentational side of the websites to help generate income. Of course, the functionality of the page is necessary as well, but many overlook how design of the presented website can help persuade individuals to pay for services of buy products. The best web design company will understand that a website that looks poorly thrown together, has missing links and buttons, or looks out of date can turn people off from using the site. People are not trusting of sites that look as if they were thrown together in haste. More than 25% of people who come across links to products that do not work will not buy any product from that site. The good web design company will understand how important having a good looking and functioning site is.

Creating a quality flow and promoting a website that is easy on the eyes can help bolster the continual and returned traffic to a site. People are pleased by aesthetic things and often will return to sites that are capable putting them at ease. This often requires a site that possesses easy navigation, without any confusing circular links or tab jumps while doing simple searches. It also requires a site that has a strong color scheme and easy-to-read text. The best web design company will know the best way to promote such qualities in a site and can often produce multiple options for you to choose. The very nice web design company will have templates and concept ideas laid out for you in advance and will often be able to give you advice if necessary. It is not their job to know what is best for your company page, but it is their job to know how to realize your goals, so listening to their advice can be very helpful at times.

Following these simple concepts can lead to you have a quality website that generates good income. A web design company should also compose of quality web designers to whom you put on the path to completing a quality project.

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